“Breathe” – Limited Edition Vinyl

“Breathe” – Limited Edition Vinyl


“Breathe” – Limited Edition Vinyl

At just 17 years old, (and 18,000km from Aotearoa!) singer songwriter Chloe Lorentzen heard about the campaign and it instantly struck a chord. She wrote and recorded BREATHE with her bedroom keyboard, and then took it to Abbey Road Studios in London, all within five days.

BREATHE became the soundtrack to the TV ad, and the heart of the campaign.

Chloe’s Deliberate Act of Kindness to support Cystic Fibrosis NZ is her song BREATHE, and gifting the lion’s share of the sale proceeds as her donation.

Limited edition vinyls of BREATHE were pressed in the UK and have landed here, ready to spin on record players all over NZ.

A portion of the sale of CruelNeedsKind merch goes towards practical, emotional, and financial support so families can access vouchers and allowances for coffee or a meal during a hospital stay, a parking voucher to attend clinic, physical activity grants, and welfare assistance during hardship.

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